Introduction to Digital Marketing, SEO & WordPress

According to a report by the World Bank, Internet Penetration in India is around 34.4% right now, and this number is increasing at a very fast pace. With businesses going digital in the near future, it will be a very opportunity for a lot of us for earning more money in freelancing.

This is the 1st chapter of the series “SEO for Dummies”, which will help you understand the basics of Digital Marketing.

So, Let’s get started:

What is Digital Marketing/Online Marketing?

Digital Marketing is a form of Marketing which is done online. Be it website, email, Online Ads or videos, everything is a part of Digital Marketing.

Why Businesses need Digital Marketing?

Due to increase in the internet penetration in India, customers are going Digital. Customers started searching for the products online, started searching for shops nearby on the Internet. Therefore, to reach the customers on the Internet, a business requires Digital Marketing. Digital Marketing provides business with the set of channels which helps them reach the customers wherever they are on the internet.

What is SEO?

The full of SEO is Search Engine Optimization. SEO is a process to optimise the website for search engines. The main goal of SEO is to improve the organic traffic on the website.

What is WordPress?

WordPress is a CMS (Content Management System) or Platform to create websites.

What is a Website?

A Website is a set or collection of webpages uploaded on a server under the same domain name.

What is a domain?

Domain is the name or path to access a website.

What is a Hosting?

Hosting is a space on the server where you can upload or setup your website.

Helpful Resources:

Go through all of the 3 helpful resources to better understand the term “Digital Marketing”:

Helpful Videos:

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